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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick; Röth, Tobias; Clauß, Thomas; Urhahn, … - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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Innovation project portfolio management : a qualitative analysis
Lerch, Martin; Spieth, Patrick - In: IEEE transactions on engineering management : EM 60 (2013) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10009710584
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Governing the portfolio management process for product innovation : a quantitative analysis on the relationship between portfolio management governance, portfolio innovativeness, a...
Urhahn, Christian; Spieth, Patrick - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 522-533
Persistent link: https://www.econbiz.de/10010401597
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Is new always better? : how business model innovation affects consumers' adoption behavior
Futterer, Fabian; Heidenreich, Sven; Spieth, Patrick - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2374-2385
Persistent link: https://www.econbiz.de/10013433222
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What does front-end research build on? : a cocitation analysis of the intellectual background and potential future research avenues
Joachim, Verena; Spieth, Patrick - In: IEEE transactions on engineering management : EM 67 (2020) 1, pp. 105-121
Persistent link: https://www.econbiz.de/10012173634
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Digital transformation of incumbent firms : a business model innovation perspective
Klos, Christoph; Spieth, Patrick; Clauß, Thomas; … - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2017-2033
Persistent link: https://www.econbiz.de/10014313907