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Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Maurya, Upendra Kumar
;
Mishra, Prahlad
;
Anand, Sandip
; …
- In:
IIMB management review
27
(
2015
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10011481118
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