Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Upendra Kumar Maurya, Prahlad Mishra, Sandip Anand, Niraj Kumar
| Year of publication: |
September 2015
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|---|---|
| Authors: | Maurya, Upendra Kumar ; Mishra, Prahlad ; Anand, Sandip ; Kumar, Niraj |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 27.2015, 3, p. 159-174
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| Subject: | Corporate identity | Customer orientation | Performance | Small and medium enterprises | SMEs | Food processing sector | B2C | KMU | SME | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Ernährungsindustrie | Food industry | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2015.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011481118