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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Journal of organizational change management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Interview"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
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