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Expanding the sales professional's role: a strategic re-orientation?
Flaherty, Karen E.; Pappas, James M. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 806-813
Persistent link: https://www.econbiz.de/10003893193
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Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan; Zhang, Zelin; Hinsch, Christian Andrew; … - In: Industrial marketing management : the international … 56 (2016), pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Role of quality management capabilities in developing market-based organisational learning capabilities : case study evidence from four Indian business process outsourcing firms
Malik, Ashish; Sinha, Ashish; Blumenfeld, Stephen B. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 639-648
Persistent link: https://www.econbiz.de/10009583016