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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
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Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Managing external technology commercialisation : a process perspective
Lichtenthaler, Ulrich - In: International journal of technology marketing : IJTMkt 2 (2007) 3, pp. 225-242
Persistent link: https://www.econbiz.de/10003602002
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Marketing communication strategies in support of product launch : an empirical study of Taiwanese high-tech firms
Chen, Chien-Wei; Shen, Chung-Chi; Chiu, Wan-Yu - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1046-1056
Persistent link: https://www.econbiz.de/10003555839
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Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-345
Persistent link: https://www.econbiz.de/10008991589
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Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang; Lin, Chien-chiang; Yang, Jui-lin - In: International journal of technology marketing : IJTMkt 6 (2011) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10009373863