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The untapped potential of B2B advertising : a literature review and future
Swani, Kunal; Brown, Brian P.; Mudambi, Susan M. - In: Industrial marketing management : the international … 89 (2020), pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen; Skallerud, Kåre - In: Industrial marketing management : the international … 63 (2017), pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari - In: Industrial marketing management : the international … 66 (2017), pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, … - In: Industrial marketing management : the international … 105 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
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Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying; Surface, Debra Lee; Zhang, Chun - In: Industrial marketing management : the international … 106 (2022), pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
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Peter Laplaca : a case study
Beverland, Michael B. - In: Industrial marketing management : the international … 69 (2018), pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653