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When Marketing and Strategy Become One
Pitt, Leyland F.; Morris, Michael H. - In: Journal of general management 21 (1995) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
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Do Strategy Frameworks Apply in the United States and Abroad? - The Use of Frameworks in Non-U.S. Settings
Morris, Michael H.; Pitt, Leyland F. - In: Industrial marketing management : the international … 22 (1993) 3, pp. 215-222
Persistent link: https://www.econbiz.de/10006358895
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Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.; Hansen, Sven Derek; Pitt, Leyland F. - In: Industrial marketing management : the international … 24 (1995) 4, pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
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Informal Sector Activity as Entrepreneurship: Insights from a South African Township
Morris, Michael H.; Pitt, Leyland F. - In: Journal of small business management : JSBM ; a joint … 33 (1995) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10005998895
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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How well are business schools managing their brands? A research note
Pitt, Leyland F.; Berthon, Pierre; Spyropoulou, Stavroula; … - In: Journal of general management 31 (2006) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10007266703
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Separate prices as a marketing tool
Morris, Michael H. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 79-86
Persistent link: https://www.econbiz.de/10001047535
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A competency-based perspective on entrepreneurship education : conceptual and empirical insights
Morris, Michael H.; Webb, Justin W.; Fu, Jun; Singhal, … - In: Journal of small business management : JSBM ; a joint … 51 (2013) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10009780335
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The business model and firm performance : the case of Russian food service ventures
Morris, Michael H.; Širokova, Galina V.; Shatalov, … - In: Journal of small business management : JSBM ; a joint … 51 (2013) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10009716290