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Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609

Persistent link: https://www.econbiz.de/10011340270

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Chiambaretto, Paul; Gurău, Călin; Le Roy, Frédéric - In: Industrial marketing management : the international … 57 (2016), pp. 86-96

Persistent link: https://www.econbiz.de/10011548679

Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176

Persistent link: https://www.econbiz.de/10011549603

Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149

Persistent link: https://www.econbiz.de/10011411720

Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70

Persistent link: https://www.econbiz.de/10011478717

Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355

Persistent link: https://www.econbiz.de/10011487797

2015

Persistent link: https://www.econbiz.de/10011502848

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

Persistent link: https://www.econbiz.de/10011502872