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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Schweitzer, Fiona Maria"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
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ECONIS (ZBW)
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Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
2
Exploring the future of market driving : a dialogue with
marketing
thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
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