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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Beziehungsmarketing"
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COINTEGRATION ANALYSIS OF UNBI...
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Beziehungsmarketing
Marketing
164
Marketing management
55
Marketingmanagement
55
macromarketing
36
Marketing theory
28
Marketingtheorie
28
B-to-B-Marketing
27
Business-to-business marketing
27
USA
25
United States
25
Lieferantenmanagement
16
Supplier relationship management
16
Consumer behaviour
14
Firm performance
14
Innovation
14
Konsumentenverhalten
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Dynamic capabilities
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Theory
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Theorie
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Ressourcenorientierter Ansatz
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Bibliometrics
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Innovation management
7
Innovationsmanagement
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Nachhaltige Entwicklung
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marketing
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marketing systems
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Andersen, Poul Houman
2
Agnihotri, Raj
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Baker, Courtney Nations
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Camacho, Sonia
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Coviello, Nicole
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Gattermann-Itschert, Theresa
1
Kragh, Hanne
1
Krush, Michael T.
1
Leary, R. Bret
1
Mehrabi, Hamed
1
Nowlin, Edward L.
1
Ranaweera, Chatura
1
Thonemann, Ulrich
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
18
Journal of business research : JBR
12
Gabler Edition Wissenschaft
11
The journal of business & industrial marketing
9
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Springer eBook Collection
6
Cogent business & management
5
Handbook of relationship marketing
5
Journal of modelling in management
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Wirtschaftswissenschaft
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Markt und Konsum
4
Springer eBook Collection / Business and Economics
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Business horizons
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Die Bank
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
Hamburger Schriften zur Marketingforschung
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of operations management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management
3
Marketing theory
3
Meddelanden från Svenska Handelshögskolan
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of product & brand management
3
The marketing review
3
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ECONIS (ZBW)
6
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Date (oldest first)
1
Ambidextrous
marketing
capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
2
Subsistence consumer-merchant marketplace deviance in
marketing
systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
Saved in:
3
Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and
marketing
dashboards
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
Saved in:
4
Managing creativity in business market relationships
Andersen, Poul Houman
;
Kragh, Hanne
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
Saved in:
5
Special issue: Managing creativity in business market relationships
Andersen, Poul Houman
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
Saved in:
6
Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa
;
Thonemann, Ulrich
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
Saved in:
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