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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Marketingtheorie"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
AMS review : official publication of the Academy of Marketing Science
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Journal of marketing theory and practice : JMTP
5
Always learning
4
International series in operations research & management science
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
Betriebswirtschaftliche Schriften : BWS
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
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1
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
2
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
3
Creating the cautious consumer :
marketing
managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Saved in:
4
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
5
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
6
Investigating chrematistics in
marketing
systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
7
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
8
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
9
Macro-social
marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
10
On "brand" : whether a semiotic
marketing
system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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