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Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
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Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.; Shultz, Clifford J.; Brečić, Ružica - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
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"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne; Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
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The marketing future beyond the limits of growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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Aligning the sustainable supply cahin to green marketing needs : a case study
Brindley, Clare; Oxborrow, Lynn - In: Industrial marketing management : the international … 43 (2014) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010359377
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Marketing in the flourishing society megatrend
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie; Roux, Dominique - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10010402640