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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Strategic management"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
8
Journal of strategic marketing
5
Handbook of research on Asian business
4
Lehrbuch
4
Edward Elgar E-Book Archive
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World review of entrepreneurship, management and sustainable development
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Absolute essentials of business and economics
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Entrepreneurship marketing : principles and practice of SME marketing
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International journal of wine business research : IJWBR
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Journal of the Academy of Marketing Science
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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ECONIS (ZBW)
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1
How
marketing
capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
2
Capability-driven industrial firms : considering resources, capabilities, and competencies for
marketing
developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Saved in:
3
Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng
;
Hsu, Tsuen-Ho
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
Saved in:
4
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
5
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
6
Market-shaping strategies : a conceptual framework for generating market outcomes
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 254-266
Persistent link: https://www.econbiz.de/10013194583
Saved in:
7
How does quality-dominant logic ensure
marketing
analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
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