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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Patsiaouras, Georgios; Saren, Michael; Fitchett, James A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10010504596
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Linking subsistence activities to global marketing systems : the role of institutions
Kolk, Ans - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10010380641
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Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai; Rahtz, Don R.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10010257272