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Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan; Kolk, Michael - In: Industrial marketing management : the international … 108 (2023), pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa; Thonemann, Ulrich - In: Industrial marketing management : the international … 107 (2022), pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
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How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar; Hossain, Md Afnan; Tarba, Shlomo Yedidia; … - In: Industrial marketing management : the international … 109 (2023), pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.; Hughes, Douglas E.; Schrock, Wyatt A. - In: Industrial marketing management : the international … 105 (2022), pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
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Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana; Karnøe, Peter - In: Industrial marketing management : the international … 44 (2015), pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
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Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar; Babu, Mujahid Mohiuddin; Hani, Umme; … - In: Industrial marketing management : the international … 117 (2024), pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
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Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat; Tian, Hongyun; Wu, Weiwei; Ali, Sadaqat; … - In: Industrial marketing management : the international … 118 (2024), pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar; Bhatia, Manjot Singh - In: Industrial marketing management : the international … 118 (2024), pp. 231-241
Persistent link: https://www.econbiz.de/10014531702