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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Lichtenthal, J. David; Tzempelikos, Nektarios; … - In: Industrial marketing management : the international … 69 (2018), pp. 40-52
Persistent link: https://www.econbiz.de/10011822284
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When does CEO endorsement of sales & marketing leaders help firms? : the role of heavy marketing emphasis
Vaid, Sash; Ahearne, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 185-197
Persistent link: https://www.econbiz.de/10011822569
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Inspiring future generations of industrial marketing scholars
Keränen, Joona - In: Industrial marketing management : the international … 69 (2018), pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
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Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng; Hsu, Tsuen-Ho - In: Industrial marketing management : the international … 71 (2018), pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
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"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne; Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
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Outside-in marketing capability and firm performance
Mu, Jifeng; Bao, Yongchuan; Sekhon, Tejvir; Qi, Jiayin; … - In: Industrial marketing management : the international … 75 (2018), pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles; Cowan, Kirsten; Darley, William K. - In: Journal of macromarketing : examining the interactions … 38 (2018) 1, pp. 29-56
Persistent link: https://www.econbiz.de/10011922745