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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui; Calantone, Roger J.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha; Balmer, John M. T.; Low, Brian - In: Industrial marketing management : the international … 51 (2015), pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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Managing brand preferences of resellers
Gupta, Suraksha - In: Industrial marketing management : the international … 103 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye; Gupta, Suraksha; Licsandru, Tana Cristina; … - In: Industrial marketing management : the international … 104 (2022), pp. 136-149
Persistent link: https://www.econbiz.de/10013326934