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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Calantone, Roger J."
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Handbook of research on new product development
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of international consumer marketing
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ECONIS (ZBW)
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Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
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2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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