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A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 41 (2012) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666