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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam; Beverland, Michael B.; Farrelly, Francis - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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Industrial global brand leadership : a capabilities view
Beverland, Michael; Napoli, Julie; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951