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Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609

Persistent link: https://www.econbiz.de/10011340270

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908

Chiambaretto, Paul; Gurău, Călin; Le Roy, Frédéric - In: Industrial marketing management : the international … 57 (2016), pp. 86-96

Persistent link: https://www.econbiz.de/10011548679

Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176

Persistent link: https://www.econbiz.de/10011549603

Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149

Persistent link: https://www.econbiz.de/10011411720

Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70

Persistent link: https://www.econbiz.de/10011478717

Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355

Persistent link: https://www.econbiz.de/10011487797

Kim, Daekwan; Jung, Gang Ok; Park, Hyo Hyun - In: Industrial marketing management : the international … 49 (2015), pp. 95-104

Persistent link: https://www.econbiz.de/10011373943

Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209

Persistent link: https://www.econbiz.de/10011376488

Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223

Persistent link: https://www.econbiz.de/10011376491