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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
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Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan; Smith, Katherine Taken - In: Journal of strategic marketing 25 (2017) 7, pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
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Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken; Smith, Murphy; Wang, Kun - In: Journal of strategic marketing 18 (2010) 3, pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
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Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken; Brower, Tracy R. - In: Journal of strategic marketing 20 (2012) 6, pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
Cover Image
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-500
Persistent link: https://www.econbiz.de/10009345167
Cover Image
Does brand management of corporate reputation translate into higher market value?
Smith, Katherine Taken; Smith, Murphy; Wang, Kun - In: Journal of strategic marketing 18 (2010) 3, pp. 201-222
Persistent link: https://www.econbiz.de/10008431876