Narrow search
Showing 1 - 10 of 740
Cover Image
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Cover Image
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Cover Image
Lifting the veil on the link between absorptive capacity and innovation : the roles of cross-functional integration and customer orientation
Yang, Shu-Yi; Tsai, Kuen-hung - In: Industrial marketing management : the international … 82 (2019), pp. 117-130
Persistent link: https://www.econbiz.de/10012128005
Cover Image
Limits to networking capabilities : relationship trade-offs and innovation
Ford, Jerad A.; Verreynne, Martie-Louise; Steen, John - In: Industrial marketing management : the international … 74 (2018), pp. 50-64
Persistent link: https://www.econbiz.de/10011942232
Cover Image
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Cover Image
Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie; Wu, Fang - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Cover Image
When does implementation of relationship orientation in new product launch matter?
Viio, Paul; Nordin, Fredrik - In: Industrial marketing management : the international … 45 (2015), pp. 47-48
Persistent link: https://www.econbiz.de/10010530581
Cover Image
Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Cover Image
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Cover Image
Business creation in networks : how a technology-based start-up collaborates with customers in product development
Laage-Hellman, Jens; Landqvist, Maria; Lind, Frida - In: Industrial marketing management : the international … 70 (2018), pp. 13-24
Persistent link: https://www.econbiz.de/10011863731