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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management-Instrumente in kleinen und mittleren Unternehmen"
~subject:"B-to-B-Marketing"
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Bestimmungsgründe des Innovati...
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Industrial marketing management : the international journal for industrial and high-tech firms
Management-Instrumente in kleinen und mittleren Unternehmen
The journal of business & industrial marketing
32
Journal of business-to-business marketing
15
Journal of business research : JBR
13
SpringerLink / Bücher
10
Journal of strategic marketing
6
Research
5
Innovation in pricing : contemporary theories and best practices
4
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
4
Journal of marketing
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Hamburger Schriften zur Marketingforschung
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Marketing intelligence & planning
3
Springer eBook Collection
3
AKAD University Edition
2
Advances in business strategy and competitive advantage (ABSCA) book series
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Beiträge zum Controlling
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Gabler Edition Wissenschaft
2
Gabler-Edition Wissenschaft
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of entrepreneurial venturing
2
International journal of innovation management
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
2
Marketing-Management
2
Neue betriebswirtschaftliche Forschung : Nbf
2
The Oxford handbook of strategic sales and sales management
2
essentials
2
Administrative Sciences : open access journal
1
Applied financial economics
1
Australasian marketing journal
1
Beiträge zum Innovationsmarketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
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ECONIS (ZBW)
59
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1
Can cooperation drive the success of suppliers in B2B crowdsourcing
innovation
projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
2
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
3
Crisis induced CSR
innovation
: CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
4
B2B SME management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
5
Fail fast, sell well : the contingent impact of failing fast on salesperson performance
Friend, Scott B.
;
Ranjan, Kumar Rakesh
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 265-275
Persistent link: https://www.econbiz.de/10012128080
Saved in:
6
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
7
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia
;
Hartmann, Evi
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
Saved in:
8
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
Saved in:
9
Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier
;
Rodríguez-Escudero, Ana Isabel
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
Saved in:
10
Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Papastathopoulou, Paulina
;
Avlonitis, George J.
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003450766
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