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Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
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Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
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Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José; Aldas-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
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Journal of Brand Management : year end review 2015
Powell, Shaun M. - In: The journal of brand management : an international journal 22 (2015) 9, pp. 715-720
Persistent link: https://www.econbiz.de/10011438489
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar; Velayudhan, Sanal Kumar - In: The journal of brand management : an international journal 22 (2015) 9, pp. 778-801
Persistent link: https://www.econbiz.de/10011438546