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The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo; Kohtamäki, Marko; Brax, Saara A.; … - In: Industrial marketing management : the international … 95 (2021), pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
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An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96
Persistent link: https://www.econbiz.de/10013206390
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying; Surface, Debra Lee; Zhang, Chun - In: Industrial marketing management : the international … 106 (2022), pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor; Casidy, Riza; Thaichon, Park; Nyadzayo, … - In: Industrial marketing management : the international … 105 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
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A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.; Hughes, Douglas E.; Schrock, Wyatt A. - In: Industrial marketing management : the international … 105 (2022), pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
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Industry 4.0 and supply chain performance : a systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies
Rad, Fakhreddin Fakhrai; Oghazi, Pejvak; Palmié, Maximilian - In: Industrial marketing management : the international … 105 (2022), pp. 268-293
Persistent link: https://www.econbiz.de/10013494056
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Pursuit of rigor in research : illustration from coopetition literature
Gnyawali, Devi R.; Song, Yue - In: Industrial marketing management : the international … 57 (2016), pp. 12-22
Persistent link: https://www.econbiz.de/10011548666
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Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven; Pardo, Catherine; Niersbach, Barbara; … - In: Industrial marketing management : the international … 58 (2016), pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
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How to write really good research funding applications
Lindgreen, Adam; Di Benedetto, C. Anthony; Verdich, Camilla - In: Industrial marketing management : the international … 77 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012004396