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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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The effects of complementarity of knowledge and capabilities on joint innovation capabilities and service innovation : the role of competitive intensity and demand uncertainty
Ndubisi, Nelson Oly; Dayan, Mumin; Yeniaras, Volkan; … - In: Industrial marketing management : the international … 89 (2020), pp. 196-208
Persistent link: https://www.econbiz.de/10012290043
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Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Industrial marketing management : the international … 89 (2020), pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Capabilities for advanced services : a multi-actor perspective
Story, Vicky M.; Raddats, Chris; Burton, Jamie; … - In: Industrial marketing management : the international … 60 (2017), pp. 54-68
Persistent link: https://www.econbiz.de/10011672013
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Explaining servitization failure and deservitization : a knowledge-based perspective
Valtakoski, Aku - In: Industrial marketing management : the international … 60 (2017), pp. 138-150
Persistent link: https://www.econbiz.de/10011672082
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The central role of knowledge integration capability in service innovation-based competitive strategy
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, … - In: Industrial marketing management : the international … 76 (2019), pp. 144-156
Persistent link: https://www.econbiz.de/10011990749
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A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas - In: Industrial marketing management : the international … 80 (2019), pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10012107697