Narrow search
Showing 1 - 6 of 6
Cover Image
How to write really good research funding applications
Lindgreen, Adam; Di Benedetto, C. Anthony; Verdich, Camilla - In: Industrial marketing management : the international … 77 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012004396
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, … - In: Industrial marketing management : the international … 82 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012127965
Cover Image
Examining the antecedents and consequences of green product innovation
Zhang, Minhao; Zeng, Wenjuan; Tse, Ying Kei; Wang, Yichuan - In: Industrial marketing management : the international … 93 (2021), pp. 413-427
Persistent link: https://www.econbiz.de/10012501926
Cover Image
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar; Wang, Yichuan - In: Industrial marketing management : the international … 105 (2022), pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Cover Image
Building a commercialization capability : a dynamic capability view
Munoz-Penas, Juan; Clarke, Ann Højbjerg; Rostgaard … - In: Industrial marketing management : the international … 117 (2024), pp. 344-355
Persistent link: https://www.econbiz.de/10014531345