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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cooper, Robert G."
~person:"Gebauer, Heiko"
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Innovation and R&D Activities...
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Cooper, Robert G.
Gebauer, Heiko
Di Benedetto, C. Anthony
7
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7
O'Cass, Aron
6
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Industrial marketing management : the international journal for industrial and high-tech firms
Research technology management : RTM
4
Business horizons
3
European journal of marketing : EJM
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of business research : JBR
2
Journal of service management
2
Research management
2
Research-technology management
2
Business quarterly
1
European journal of innovation management : EJIM
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard-Business-Manager : das Wissen der Besten
1
Industry and innovation
1
International journal of production economics
1
Journal of Business Research
1
Journal of business strategy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
R & D management
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The PDMA handbook of new product development
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ECONIS (ZBW)
9
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1
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
2
Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
Saved in:
3
Determinants of market research expenditures for new industrial products
Cooper, Robert G.
;
Little, Blair
- In:
Industrial marketing management : the international …
6
(
1977
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
Saved in:
4
Identifying industrial new product success
Cooper, Robert G.
- In:
Industrial marketing management : the international …
8
(
1979
)
2
,
pp. 124-135
Persistent link: https://www.econbiz.de/10002025857
Saved in:
5
New product success in industrial firms
Cooper, Robert G.
- In:
Industrial marketing management : the international …
11
(
1982
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10002025884
Saved in:
6
Exploring the contribution of management
innovation
to the evolution of dynamic capabilities
Gebauer, Heiko
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667
Saved in:
7
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
8
Internet of things technologies, digital servitization and business model
innovation
in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
9
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
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