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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cooper, Robert G."
~person:"Woisetschläger, David"
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Innovation and R&D Activities...
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Cooper, Robert G.
Woisetschläger, David
Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
Research technology management : RTM
4
European journal of marketing : EJM
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
Journal of business research : JBR
2
Research management
2
Research-technology management
2
Business quarterly
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
R & D management
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The PDMA handbook of new product development
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ECONIS (ZBW)
9
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1
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
2
Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
Saved in:
3
Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David
;
Hanning, Debra
;
Backhaus, Christof
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
Saved in:
4
Determinants of market research expenditures for new industrial products
Cooper, Robert G.
;
Little, Blair
- In:
Industrial marketing management : the international …
6
(
1977
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
Saved in:
5
Identifying industrial new product success
Cooper, Robert G.
- In:
Industrial marketing management : the international …
8
(
1979
)
2
,
pp. 124-135
Persistent link: https://www.econbiz.de/10002025857
Saved in:
6
New product success in industrial firms
Cooper, Robert G.
- In:
Industrial marketing management : the international …
11
(
1982
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10002025884
Saved in:
7
Service & solution
innovation
: overview and research agenda
Evanschitzky, Heiner
;
Wangenheim, Florian V.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
Saved in:
8
Special issue: Service and solution
innovation
Woisetschläger, David
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009273134
Saved in:
9
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
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