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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Krafft, Manfred"
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
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Krafft, Manfred
Naudé, Peter
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Henneberg, Stephan
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Lindgreen, Adam
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Sharma, Arun
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of business economics : JBE
2
Schmalenbach business review : sbr
2
Decision
1
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
1
Journal of service research : JSR
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
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