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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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Value propositions as communication practice : taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 181-187
Persistent link: https://www.econbiz.de/10008934076