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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed - In: Industrial marketing management : the international … 37 (2008) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
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B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.; Clarke, Rodney J. - In: Industrial marketing management : the international … 54 (2016), pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit; Xu, Xin; Peñaloza, Lisa - In: Industrial marketing management : the international … 101 (2022), pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945