//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Informationstechnik"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing Competition Policy i...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Informationstechnik
Social Web
B-to-B-Marketing
102
Business-to-business marketing
102
Social web
93
E-commerce
92
Electronic Commerce
92
Lieferantenmanagement
92
Supplier relationship management
92
Internet marketing
68
Online-Marketing
68
Beziehungsmarketing
53
Digitization
53
Relationship marketing
53
Digitalisierung
52
Social media
36
Business model
31
Geschäftsmodell
31
Marketing management
26
Marketingmanagement
26
Innovation
25
B2B
22
Bundling strategy
18
Leistungsbündel
18
Business network
17
Salespeople
17
Unternehmensnetzwerk
17
Verkaufspersonal
17
KMU
16
SME
16
Selling
16
Verkauf
16
Betriebliche Wertschöpfung
15
Innovation management
15
Innovationsmanagement
15
Lieferkette
15
Supply chain
15
Value creation
15
Consumer behaviour
14
Konsumentenverhalten
14
Digital marketing
13
more ...
less ...
Online availability
All
Undetermined
93
Free
1
Type of publication
All
Article
102
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Conference paper
1
Konferenzbeitrag
1
Language
All
English
102
Author
All
Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Terho, Harri
3
Tóth, Zsófia
3
Baabdullah, Abdullah Mohammed
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Chirumalla, Koteshwar
2
Dwivedi, Yogesh Kumar
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
Nijssen, E. J.
2
Oghazi, Pejvak
2
Pagani, Margherita
2
Pardo, Catherine
2
Quinton, Sarah
2
Rapp, Adam
2
Septianto, Felix
2
Siamagka, Nikoletta-Theofania
2
Swani, Kunal
2
Trainor, Kevin J.
2
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
460
Technological forecasting & social change : an international journal
290
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
226
Journal of retailing and consumer services
220
SpringerLink / Bücher
163
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
Springer eBook Collection
118
Journal of management information systems : JMIS
117
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Business horizons
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
International journal of business information systems : IJBIS
87
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
Psychology & marketing
83
International journal of advertising : the review of marketing communications
82
Management information systems : mis quarterly
82
Electronic commerce research
80
Journal of internet commerce
77
Journal of marketing management : MM
73
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
70
Cogent business & management
69
The journal of product & brand management
68
International journal of electronic commerce : IJEC
67
Journal of electronic commerce research : JECR
67
Journal of information & knowledge management : JIKM
65
Journal of open innovation : technology, market, and complexity
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
62
International journal of technology marketing : IJTMkt
62
Telecommunications policy : the international journal of digital economy, data sciences and new media
62
International journal of networking and virtual organisations : IJNVO
60
Journal of marketing
57
Journal of organizational computing and electronic commerce
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
2
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
3
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
4
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
5
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
6
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
7
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
8
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
9
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
10
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->