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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Understanding the trade-off between familiarity and newness in product innovation
Ozer, Muammer; Tang, Jacky W. - In: Industrial marketing management : the international … 77 (2019), pp. 116-128
Persistent link: https://www.econbiz.de/10012004188
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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The co-development of innovative projects in CoPS activities
Crespin-Mazet, Florence; Romestant, Fanny; Salle, Robert - In: Industrial marketing management : the international … 79 (2019), pp. 71-83
Persistent link: https://www.econbiz.de/10012064177
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Top management team conflict and exploratory innovation : the mediating impact of market orientation
Wang, Donghan; Su, Zhongfeng; Guo, Hai - In: Industrial marketing management : the international … 82 (2019), pp. 87-95
Persistent link: https://www.econbiz.de/10012127985
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
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Where to search for process innovations? : the mediating role of absorptive capacity and its impact on process innovation
Aliasghar, Omid; Rose, Elizabeth L.; Chetty, Sylvie K. - In: Industrial marketing management : the international … 82 (2019), pp. 199-212
Persistent link: https://www.econbiz.de/10012128059
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The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Genc, Ebru; Dayan, Mumin; Genc, Omer Faruk - In: Industrial marketing management : the international … 82 (2019), pp. 253-264
Persistent link: https://www.econbiz.de/10012128079