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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Genc, Ebru; Dayan, Mumin; Genc, Omer Faruk - In: Industrial marketing management : the international … 82 (2019), pp. 253-264
Persistent link: https://www.econbiz.de/10012128079
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
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Ambidexterity's mediating impact on product development proficiency and new product performance
Li, Yong-hui; Huang, Jing-wen - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1125-1132
Persistent link: https://www.econbiz.de/10009683361