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The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan
Fisher, Gregory J.; John-Mariadoss, Babu; Kuzmich, Daniel; … - In: Industrial marketing management : the international … 117 (2024), pp. 386-401
Persistent link: https://www.econbiz.de/10014531392
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Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance : findings from Malaysian and Singaporean B2B firms
Ahmad, Wasim; Saeed, Saadat; Janovská, Kamila; Le Tien Dat - In: Industrial marketing management : the international … 117 (2024), pp. 457-466
Persistent link: https://www.econbiz.de/10014531537