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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Traveling into unexplored territory : radical innovativeness and the role networking, customers, and technologically turbulent environments
Eggers, Fabian; Kraus, Sascha; Covin, Jeffrey G. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1385-1393
Persistent link: https://www.econbiz.de/10010473303
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley - In: Industrial marketing management : the international … 40 (2011) 3, pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis
Kottika, Efthymia; Ozsomer, Aysegul; Rydén, Pernille; … - In: Industrial marketing management : the international … 88 (2020), pp. 352-365
Persistent link: https://www.econbiz.de/10012285373
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A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda; Bıçakcıoğlu-Peynirci, Nilay; Payne, … - In: Industrial marketing management : the international … 108 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
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Top management team conflict and exploratory innovation : the mediating impact of market orientation
Wang, Donghan; Su, Zhongfeng; Guo, Hai - In: Industrial marketing management : the international … 82 (2019), pp. 87-95
Persistent link: https://www.econbiz.de/10012127985
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahrin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123