Dieses Open Access-Buch gibt eine Einführung in die Grundlagen der digitalen Transformation. Es werden aktuelle technologische Trends sowie Auswirkungen auf den Wettbewerb und die Geschäftsmodellentwicklung erläutert. Außerdem werden anhand empirischer Umfragen sowie Fallstudien aus der...

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

This book addresses major issues facing postal and delivery services throughout the world. Worldwide, there is currently a considerable amount of interest in postal and delivery economics. The industry is reacting to a state of near crisis and is implementing different drastic changes. The...

Chapter 1 Social issues and sustainability in contemporary business -- Chapter 2 The impact of the digital technology revolution on creating new markets and people’s behavior -- Chapter 3 New economy business models in the concepts of Big Data, the sharing economy and the circular economy --...

1. Introduction -- 2. Profit from Openness: A Critique of a New Business Model -- 3. Profiting from Free and Open Source Software -- 4.Profiting from Open Access Publishing -- 5. Profiting from Open Audiovisual Content -- 6. Profiting from Massive Open Online Courses. - 7. Conclusions and...

Chapter 1. Postal and Electronic Communications services: together again? -- Chapter 2. Potential Insights for U.S. USO from recent Federal Communication Commission’s Broadband Auctions -- Chapter 3. Postal Services. Quo Vadis? -- Chapter 4. How the fragmentation of the postal supply chain...

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...

Chapter 1. Introduction -- Chapter 2. Digital Age, Business Strategy, and Firm's Performance -- Chapter 3. Downtime and Business Continuity -- Chapter 4. BCM, DRP - Compliance in Practice -- Chapter 5. Master Contingency Plans and IT Auditing -- Chapter 6. Business Models and The Concept of...