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When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha; Tan, Yinliang; Wei, Lai - In: Information systems research : ISR 31 (2020) 2, pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
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Ad-blockers : a blessing or a curse?
Aseri, Manmohan; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 2, pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
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When ignorance can be bliss : organizational structure and coordination in electronic retailing
Liu, Dengpan; Tan, Yong; Mookerjee, Vijay S. - In: Information systems research : ISR 29 (2018) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10011866149
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Not just a fad : optimal sequencing in mobile in-app advertising
Sun, Zhen; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 28 (2017) 3, pp. 511-528
Persistent link: https://www.econbiz.de/10011754105