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Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services : a comparative cross-country study
Qi, Jia-yin; Zhou, Yong-pin; Chen, Wen-jing; Qu, Qi-xing - In: Information technology and management 13 (2012) 4, pp. 281-296
Persistent link: https://www.econbiz.de/10010058239
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Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services : a comparative cross-country study
Qi, Jia-yin; Zhou, Yong-pin; Chen, Wen-jing; Qu, Qi-xing - In: Information technology and management 13 (2012) 4, pp. 281-296
Persistent link: https://www.econbiz.de/10009672490
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The impact of users’ characteristics on customer lifetime value raising : evidence from mobile data service in China
Qi, Jia-Yin; Qu, Qi-Xing; Zhou, Yong-Pin; Li, Lei - In: Information technology and management 16 (2015) 4, pp. 273-290
Persistent link: https://www.econbiz.de/10011398806