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Converting browsers into recurring customers : an analysis of the determinants of sponsored search success for monthly subscription services
Abrahams, Alan S.
;
Barkhi, Reza
;
Coupey, Eloise
; …
- In:
Information technology and management
15
(
2014
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010403190
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