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Viral marketing
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Elaboration likelihood model (ELM)
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Information technology and management
European journal of operational research : EJOR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Global Fintech Institute - World Scientific series on fintech
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International journal of production research
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China Finance Review International
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Brooks World Poverty Institute Working Paper Series
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Optimal sequential releasing strategy for software products in the presence of word-of-mouth and requirements uncertainty
Wang, Yu
;
Li, Minqiang
;
Feng, Haiyang
;
Feng, Nan
- In:
Information technology and management
20
(
2019
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10012110229
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2
Effects of service attributes and competition on electronic word of mouth : an elaboration likelihood perspective
Hao, Jianing
;
Hao, Xiaoling
;
Tian, Zejin
;
Wang, Yu
; …
- In:
Information technology and management
24
(
2023
)
4
,
pp. 367-379
Persistent link: https://www.econbiz.de/10014422223
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