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~isPartOf:"Innovation und Internationalisierung : Festschrift für Norbert Koubek"
~isPartOf:"The journal of brand management : an international journal"
~person:"Langner, Tobias"
~subject:"Emotion"
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
The journal of brand management : an international journal
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
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2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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