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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Interfaces : the INFORMS journal on the practice of operations research
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Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM) - Modeling helps Rhenania, a direct marketer of books, CDs, videos, DVDs, and CD ROMS, to optimize the frequency of its catalog mailings to customer segments.
Elsner, Ralf
;
Krafft, Manfred
;
Huchzermeier, Arnd
- In:
Interfaces : the INFORMS journal on the practice of …
33
(
2003
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10006257236
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