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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Interfaces : the INFORMS journal on the practice of operations research
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To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-465
Persistent link: https://www.econbiz.de/10010028486
Saved in:
2
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
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