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Adoption of Web 2.0 Marketing: An Exploratory Study About the Nigerian SME's

Gwadabe, Maryam Lawan - In: International Journal of Information Systems in the … 9 (2017) 4, pp. 44-59

The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and … generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities … such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The …

Persistent link: https://www.econbiz.de/10012045879

Management of Risks in Export Networks: The Role of Collaboration

Hietajärvi, Anna-Maija; Karvonen, Iris - In: International Journal of Applied Logistics (IJAL) 6 (2016) 1, pp. 47-63

The globalized economy is increasingly affecting small and medium-sized companies (SMEs). As markets and growth are moving outside Europe, SMEs need to find new global customers and build their market entries through export networks to remote locations which often have different cultures,...

Persistent link: https://www.econbiz.de/10012042884

Role of Information Technology on Supply Chain Management of Pharmaceutical Industry

Saha, Saibal Kumar; Jha, Ajeya - In: International Journal of Applied Logistics (IJAL) 8 (2018) 2, pp. 39-68

Supply Chain Management SCM is a very critical part of any business. A well-coordinated SCM can improve the efficiency of the business and help in cost reduction. As information technology (IT) is being used widely across all businesses, SCM can benefit to a large extent by the use of IT. This...

Persistent link: https://www.econbiz.de/10012042902