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Purpose – The purpose of this paper is to examine the generalizability of the customer relationship management (CRM) scale originally developed by Sin et al. as well as to investigate the strength of linkages between CRM implementation components and business performance in Jordan's financial...
Persistent link: https://www.econbiz.de/10014766431
Purpose – The purpose of this paper is to examine the relationship between customer service skills and customers' loyalty through examining the mediation effect of customer satisfaction dimensions in Jordan's mobile service operators. Design/methodology/approach – To achieve the research...
Persistent link: https://www.econbiz.de/10014766439