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Purpose: Online ratings (review valence) have been found to exert a strong influence on hotel room prices. This study aims to systematically synthesize research estimating the impact of online ratings on room rates using a meta-analytical method. Design/methodology/approach: From major academic...
Persistent link: https://www.econbiz.de/10012069311
Purpose The purpose of this research is to identify motivators (i.e. self-efficacy, perceived behavioural control and perceived benefits) and inhibitors (i.e. perceived cost and anxiety) that affect behavioural intentions to book hotel rooms using smartphones. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014763958